SOCIAL MEDIA RESIDES IN THE EYE OF THE BEHOLDER.
Some businesses see it as the holy grail, the answer to all their problems, a magic wand that will cure all that ails them and physically force new customers to buy their products. Other businesses see it as a fad, a nuisance, a medium to only engage with grudgingly.
THE TRUTH LIES IN THE MIDDLE.
Social Media is a tool. It's a microphone. It's a comment card. It's a round table. It's a billboard. It's a therapist's office. It can be many things, which is why Social Media is such a wonderful tool for brands. But it's not magic.
TO TRULY SUCCEED WITH SOCIAL MEDIA, YOU HAVE TO PLAY THE LONG GAME.
Social Media is not a flash in the pan. Social Media is not a smash and grab job. Social Media is not a sprint. Social Media is in it for the long haul. The most important aspect of a successful Social Media presence is the "boring" stuff: The consistent publishing of on-brand, well-written, engaging content. Diligent community management. Pro-active outreach. Harnessing and activating a strong, inspired community. Culling data and using analytics to progress your strategy, learn about your community and improve your brand.
At Project Bionic, we believe that precision in day-to-day Social Media management is paramount. We stay present every day for every single one of our clients. Creating the best possible daily and making sure the community is a blossoming, vibrant one.