The foundation of the creative process is rooted in listening first, speaking second and always measuring.
The process begins with analysis of your current marketing objectives along with their branding values. Simultaneously, we conduct a brand audit to understand what is being said about your brand online. This data collection then allows us to form a strategy to educate, engage and listen to your consumers and potential customers.
Once the strategy is agreed upon we execute the weekly, daily and hourly tasks of running a successful social media campaign. This is just the first step of the execution. As you create the consumer relationships, dialogue follows which has to be closely monitored. These conversations are where the true word of mouth, ROI and brand strength are won. All of this output is then analyzed and brought back for further assessment and strategy modifications. The foundation of this creative process is rooted in listening first, speaking second and always measuring.
"As great scientists have said and as all children know, it is above all by the imagination that we achieve perception, and compassion, and hope." - Ursula K. LeGuin
The Scientific Method
A method consisting in systematic observation, measurement, and experiment and the formulation, testing and modification of hypotheses.
There's always a method to the madness. We like to try new things, follow unknown creative paths and take chances. That's how you make a name for yourself. However, there has to be a system in place. Hence, the scientific method. Yes, that one! The one from Middle School! Who knew that it would be so useful? Science teachers, that's who (sorry, was that rhetorical?).
"The scientific method of examining facts is not peculiar to one class of phenomena and to one class of workers; it is applicable to social as well as to physical problems" - Karl Pearson
...it's all meaningless if you don't make anything of it.
You can analyze and test and experiment until the cows come home from cow college, but it's all meaningless if you don't make anything of it. We cull oceans of data from everything we do, and present it back to you in ways that make sense for everyone. If we try something, you better believe that we're going to measure if it worked, how well it worked and whether it made anything explode (no explosions yet!). Our reports will clue you in on exactly how well your social networks are performing relative to your objectives. We also scour the internet like hungry badgers looking for any and all chatter regarding your brand. It may seem like a monumental task, but we enjoy it. Or, some of us do. There are a few of us who aren't so good with numbers.
"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories instead of theories to suit facts." - Sherlock Holmes
Evaluate & Improve
Stubbornness is not a virtue in our world.
There is nothing static about Social Media. To approach the medium with any sort of concrete mindset is an act of supreme foolishness. Given the ever-changing nature of the space, we find it best to gather information, make hypotheses, experiment and then change our behavior in conjunction with the data we've uncovered. Stubbornness is not a virtue in our world. You either roll with the punches and change, or you fail.
To sum it up in a more intelligent manner, we will hand it over to some guy named Anonymous:
"The scientific process is iterative. At any stage it is possible to refine its accuracy and precision, so that some consideration will lead the scientist to repeat an earlier part of the process. Failure to develop an interesting hypothesis may lead a scientist to re-define the subject under consideration. Failure of a hypothesis to produce interesting and testable predictions may lead to reconsideration of the hypothesis or of the definition of the subject. Failure of an experiment to produce interesting results may lead a scientist to reconsider the experimental method, the hypothesis, or the definition of the subject."
"No problem can stand the assault of sustained thinking." -Voltaire