Experiments
If we didn't have a fiery passion for our work, it would show in our results.
We can tell you all we want about our products and services, but it's all bluster until we can actually show you what we've accomplished. Our experiences with our clients has run the gamut. We've done project-based services (campaigns, brand audits, strategic planning, content blueprints) and we have clients that ask us to maintain the ongoing publishing and community management of their social profiles. Regardless of the type of services we provide to our clients, there is one constant: we love each and every one of them. And, when we say "love", we don't mean it in an "I love this cheeseburger" kind of way. We legitimately love working for our clients, otherwise we wouldn't be here. If we didn't have a fiery passion for our work, it would show in our results.
That all being said, you will find some prime examples of what we've done for a variety of clients on the next pages."The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ..." - Isaac Asimov
Lab Results
Oftentimes, businesses will come to us with a specific problem that needs to be resolved. They may already have an internal team handling their social marketing and just need some strategy and consulting; they may want an analysis of their brand to find out what their customers are saying about them online; or maybe they need to get a mobile app developed but don't know where to begin. We relish the opportunity to take on these projects. Whatever the issue is we attack from all sides and produce a resolution that will make everyone happy.
These are some of the clients that we've assisted with one or two projects to make their social and mobile marketing efforts all the better:
Bartell Drugs
Bartell Drugs has been serving the people of Western Washington for more than 130 years. With such a well established company, it is possible for a brand over that amount of time to become stale to a new generation of consumers. They set out to understand why other big drug store brands were winning and how Bartell’s could become relevant again.Method
Project Bionic provided an online brand audit along with a competitive analysis by finding all the mentions of the company and providing an analysis of sentiment around these mentions to identify the top trends within their consumer base.
Results
We found that a younger generation was actually, in fact, talking about them and in glowing terms with 84% of all mentions either positive or neutral. They were just not setup to listen. From this they have created the appropriate channels to better listen and engage this consumer target. These efforts have created new loyal customers.
Taco Time
Taco Time, the quality leader in the Mexican quick service restaurant franchise industry with over 70 locations in Western Washington, was interested in developing a mobile app in order to reach a younger generation of customers.Method
Project Bionic assisted Taco Time in designing an application that would achieve their objectives while enforcing their brand message and engaging their customers. The design of the mobile app included features that would the user to find restaurant locations nearby, design custom menu items and play a casual scratch game to reinforce their "made from scratch" brand promise.
Results
Through its affiliates and partners, Projected Bionic developed and launched the first mobile app for a quick service restaurant that allows customers to get dynamic nutritional information and share casual gaming scores for iPhone, Android and Blackberrry platforms.
Goodwill
For more than 85 years, Goodwill has has been an integral part of the community providing quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Though Goodwill had an established brand with numerous events and special shopping days throughout the Puget Sound, they felt they could better connect with the community with the right social media strategy.Solution
After conducting a comprehensive Brand Audit, Project Bionic built a custom Social Media Strategy that included identifying the right social networks, best practices how to use each, tool sets to build and activate the community and content guidelines along various verticals to create engagement and provide SEO benefit. This was then used to provide a thorough training to their internal team.
Results
In just a few short months, the community engagement rose to record levels and events saw a double digit increase in attendees.
DeluxGear
DeluxGear, one of the leading providers in camera accessories and lens protection, had worked with another social media firm who could only provide pretty tabs but no real content needed to grow and engage their community. After heavily investing in said firm, they were still in need of building the user base of the DeluxGear Facebook page in order educate users on the PinPoint product and generate new sales.Method
With just a short period of time remaining with their initiative, Project Bionic created and executed a strategy that included developing a user submitted photo contest, influencer outreach tactic targeting over 50 different community profiles, a PPC Facebook ad buy, integration into their other traditional online assets and daily content publishing and community management.
Results
In less than 60 days, the Facebook page of DeluxGear grew by 286% and the monthly users (engagement) grew by 588%. The contest had thousands of votes and Facebook was the leading source of website referrals to their e-commerce page during that time period.
Smith Brothers Farms
Smith Brothers Farms, a dairy products delivery service established in 1920 that delivered milk and other dairy products to doorsteps around Western Washington, was looking to expand their product portfolio with targeted product development research.Method
Project Bionic set out to crowd source their social media channels to focus in on what their customers wanted. Through a series of surveys and polls, we were able to isolate their next product.
Results
Through this online focus group, locally made organic bread had been added to their product line and became their third best-selling product, surpassing whole milk.
Salmon Days
For 42 years, Salmon Days has been one of the largest community festivals in the Pacific Northwest attracting over 180,000 visitors in two days. They were looking for a new way to connect and engage with the younger, tech savvy festival goer while moving attendees around the festival grounds to provide incremental exposure to sponsors' booths.Method
Using Facebook and Twitter months before the event to establish a brand presence and promote the event and its sponsors, Project Bionic was able to attract the targeted consumer. During the two-day festival, Project Bionic provided onsite staff to engage attendees by facilitating onsite contests and promotions, answering logistical questions about the event and managing pre-designated hashtags.
Results
Over the course of the weekend, the follower base on Twitter grew by 32% while the fan base of the Facebook page doubled in size. Each hashtag garnered over 70k impressions while over 400 posts went out on Twitter directly promoting Salmon Days with a total reach of 63k.
Under the Microscope
Although we've only been around since 2009, it feels like we've lived and breathed some brands for a lifetime. When you get to work with a client for an extended period of time, they become a part of your culture. It's exhilarating to watch these brands grow right before our eyes, and it's a worthy reward for all the hard work we've put into them.
Below you will see the fruits of our labor, in regards to some of our long-term clients that we provide ongoing content management and publishing. The results are self-evident:Taco Time
TacoTime is a quick-service restaurant chain offering a tasty variety of freshly-prepared, home style, Mexican fare. With over 70 locations in Western Washington, Taco Time had primarily relied on traditional media with indeterminable ROI. The objective of Taco Time was to activate a community around their brand using social media platforms.Method
Project Bionic set out to build and then activate a community of brand ambassadors through a creative process rooted in listening first, speaking second and always measuring.
Results
The Facebook page has a high percentage of active daily users who are constantly commenting, liking and asking questions. The Twitter followers for Taco Time have rallied around the menu choices and consistently mention and retweet. Taco Time fans and followers tell Taco Time’s story for them, cultivating an extremely passionate online community that shares a singular interest. They rally around the brand.
Tully's Coffee
Established in 1992, Tully's Coffee is a mult-national brand with a mission to provide the world’s ultimate coffee shop experience with the highest-quality products, most inviting stores, friendliest staff and best value. At the time of engaging the services of Project Bionic, Tully's had had a 3-person in-house team working for 9 months. From their efforts the Facebook page had 187 fans with nearly no engagement. The objective of Tully's was to grow the brand’s social media presence with a highly engaged audience.Solution
The solution was to post quality content that engaged the coffee drinking audience and spurring high-level interaction.
Results
The Facebook page took off. We were able to double their audience in two weeks entirely through organic growth. The engagement of the audience is nearly 400% greater than their largest competitor driving additional market share and brand loyalty.
Smith Brothers Farms
With nearly no social presence, Smith Brothers Farms approached Project Bionic to assist them with their online assets in order to provide their loyal customer base a place to provide feedback and suggest new products and services, as well as give SBF a place to address questions and facilitate market research.Method
Project Bionic set out to build the community through meaningful messaging targeting the primary demographics of the Smith Brothers Farms customer base. Once the community was built, the activation process occurred by asking questions, initiating a feedback loop, hosting user submitted photo contests and managing the community by being reactive to content from fans.
Results
The fan base of their Facebook page has aggressively grown month-over-month to a large community of highly engaged participants who have not only embraced the brand but have guided the content by sharing pictures of their children and family with the Smith Brothers Farms products.
Ferrari of Seattle
Ferrari of Seattle, the State of Washington's only official Ferrari dealer, desired a social media presence for its current and potential clients with a strategy, not focused on fan growth, but on the quality of the fans within the community assuring the appropriate demographic was built.Method
With an organic growth strategy, Project Bionic focused heavily on creating brand advocates. The content strategy targeted the owners and enthusiasts of high performance vehicles with messaging that encouraged them to participate in the community, slowly spreading the page to those other people within their networks. Content also focused on lifestyle connecting with other similar luxury lifestyle communities through Facebook and Twitter.
Results
The community was organically built to consist of a network of high quality clients and potential clients who engage regularly with the page and the brand. Validation has been done through user submitted photo contests with a significant number of exotic car owners entering the contest, with a large number of participants voting.
Emerald Queen Casino
Emerald Queen Casino, one of the largest casinos and event venues in i the northwest, was seeking a social media agency partner to reach a younger demographic and to build a community to create a fun environment for fans to discuss events and promotions.Solution
Project Bionic set out to build a social presence that focused mainly on driving awareness and creating engagement around their lineup of events and promotions.
Results
Project Bionic quickly built a thriving, engaged community from scratch. The community consistently comments, ask questions and uses the page as a place to plan their visit. By running contests, using QR codes, engaging brand ambassadors and creating targeted ad campaigns around their events, the casino has been able to account for 50% of ticket sales through their social media efforts. In addition to promoting and helping sell tickets for their events, the page has also been used to poll fans to get input on future concerts and events to ensure their events are successful as possible.
Parklane Mattresses
Parklane Mattresses, a multi-location mattress manufacturer and retailer, needed a social media strategy that would create ongoing consumer engagement and loyalty for the brand of a product with an eleven-year buying cycle. Being a smaller retailer, they also needed help gaining market share from their larger competitors with greater budgets.Method
Project Bionic's creative strategy for Parklane Mattresses focused on the longevity of the relationship that were being established with the consumers, developing creative content around the unique feature sets of the products. The content is humorous instead of promotional, unique instead of canned and locally-based instead of ambiguous.
Results
In less than 2 months, the fan base organically grew by 1000% with a 51% ratio of active users monthly.
Taco Time
TacoTime is a quick-service restaurant chain offering a tasty variety of freshly-prepared, home style, Mexican fare. With over 70 locations in Western Washington, Taco Time had primarily relied on traditional media with indeterminable ROI. The objective of Taco Time was to activate a community around their brand using social media platforms.
Method
Project Bionic set out to build and then activate a community of brand ambassadors through a creative process rooted in listening first, speaking second and always measuring.
Results
The Facebook page has a high percentage of active daily users who are constantly commenting, liking and asking questions. The Twitter followers for Taco Time have rallied around the menu choices and consistently mention and retweet. Taco Time fans and followers tell Taco Time’s story for them, cultivating an extremely passionate online community that shares a singular interest. They rally around the brand.
Tully's Coffee
Established in 1992, Tully's Coffee is a mult-national brand with a mission to provide the world’s ultimate coffee shop experience with the highest-quality products, most inviting stores, friendliest staff and best value. At the time of engaging the services of Project Bionic, Tully's had had a 3-person in-house team working for 9 months. From their efforts the Facebook page had 187 fans with nearly no engagement. The objective of Tully's was to grow the brand’s social media presence with a highly engaged audience.
Solution
The solution was to post quality content that engaged the coffee drinking audience and spurring high-level interaction.
Results
The Facebook page took off. We were able to double their audience in two weeks entirely through organic growth. The engagement of the audience is nearly 400% greater than their largest competitor driving additional market share and brand loyalty.
Smith Brothers Farms
With nearly no social presence, Smith Brothers Farms approached Project Bionic to assist them with their online assets in order to provide their loyal customer base a place to provide feedback and suggest new products and services, as well as give SBF a place to address questions and facilitate market research.
Method
Project Bionic set out to build the community through meaningful messaging targeting the primary demographics of the Smith Brothers Farms customer base. Once the community was built, the activation process occurred by asking questions, initiating a feedback loop, hosting user submitted photo contests and managing the community by being reactive to content from fans.
Results
The fan base of their Facebook page has aggressively grown month-over-month to a large community of highly engaged participants who have not only embraced the brand but have guided the content by sharing pictures of their children and family with the Smith Brothers Farms products.
Ferrari of Seattle
Ferrari of Seattle, the State of Washington's only official Ferrari dealer, desired a social media presence for its current and potential clients with a strategy, not focused on fan growth, but on the quality of the fans within the community assuring the appropriate demographic was built.
Method
With an organic growth strategy, Project Bionic focused heavily on creating brand advocates. The content strategy targeted the owners and enthusiasts of high performance vehicles with messaging that encouraged them to participate in the community, slowly spreading the page to those other people within their networks. Content also focused on lifestyle connecting with other similar luxury lifestyle communities through Facebook and Twitter.
Results
The community was organically built to consist of a network of high quality clients and potential clients who engage regularly with the page and the brand. Validation has been done through user submitted photo contests with a significant number of exotic car owners entering the contest, with a large number of participants voting.
Emerald Queen Casino
Emerald Queen Casino, one of the largest casinos and event venues in i the northwest, was seeking a social media agency partner to reach a younger demographic and to build a community to create a fun environment for fans to discuss events and promotions.
Solution
Project Bionic set out to build a social presence that focused mainly on driving awareness and creating engagement around their lineup of events and promotions.
Results
Project Bionic quickly built a thriving, engaged community from scratch. The community consistently comments, ask questions and uses the page as a place to plan their visit. By running contests, using QR codes, engaging brand ambassadors and creating targeted ad campaigns around their events, the casino has been able to account for 50% of ticket sales through their social media efforts. In addition to promoting and helping sell tickets for their events, the page has also been used to poll fans to get input on future concerts and events to ensure their events are successful as possible.
Parklane Mattresses
Parklane Mattresses, a multi-location mattress manufacturer and retailer, needed a social media strategy that would create ongoing consumer engagement and loyalty for the brand of a product with an eleven-year buying cycle. Being a smaller retailer, they also needed help gaining market share from their larger competitors with greater budgets.
Method
Project Bionic's creative strategy for Parklane Mattresses focused on the longevity of the relationship that were being established with the consumers, developing creative content around the unique feature sets of the products. The content is humorous instead of promotional, unique instead of canned and locally-based instead of ambiguous.
Results
In less than 2 months, the fan base organically grew by 1000% with a 51% ratio of active users monthly.